The Launch Ops Playbook
Stop winging your launches.
Build one that actually runs.
A step-by-step operations playbook for coaches and consultants who are tired of every launch feeling like they’re starting from zero.
$27
6 modules + bonus email swipe file
Instant download
Digital download. No fluff. Works for your next launch.
SOUND FAMILIAR?
Every launch feels like you’re
reinventing the wheel.
You open cart and suddenly realize your checkout page isn’t tested. Or your emails aren’t scheduled. Or three days in you’re manually tracking who bought what and responding to the same DM twelve times.
It’s not that you don’t know what you’re doing. It’s that no one ever gave you the actual operational map.
→ You’re building content before you’ve confirmed your tech is working
→ You get to cart close and have no idea what your conversion rate was
→ Every launch debrief is “that went okay” with zero data to back it up
→ You’re doing everything yourself because there’s no system to hand off
→ You keep saying next launch will be different, and then it isn’t
WHAT'S INSIDE
Six modules.
One complete
launch operations system.
Each module is a working document. Not a video to watch, not a course to forget. You fill it in, check it off, and move.
1: The Pre-Launch Audit
2: Your Launch Timeline Built Backwards
3: The 5 Systems That Have To Be Running Before Cart Opens
Email platform, checkout, delivery, CRM, and follow-up — each one broken into individual line items. Test these before you announce anything.
4: Week-by-Week Task Breakdown
5: Mid-Launch Check
6: Post-Launch Debrief Template
Full metrics comparison table, buyer feedback tracker, and a 3-item change list for next time. Do this within 48 hours. Your future self will thank you.
BONUS INCLUDED
10 Launch Email Swipe File
Subject lines, preview text, and full email body for every phase… pre-launch through cart close and non-buyer follow-up. Written to customize, not copy-paste.
THIS IS FOR YOU IF...
You’ve launched before.
You just need it to stop feeling so chaotic.
→ You’re building content while your checkout page is still untested
→ You’ve never actually looked at your conversion rate mid-launch
→ You end every launch exhausted with no real record of what happened
→ You want to hand things off but there’s nothing to hand
→ You’re doing 10 things manually that should be automated
→ You said last time was going to be different. It wasn’t.
WHO BUILT THIS
I’ve been inside your backend for 16 years.
I’m Tracey Sodt. I work inside online coaching businesses as a strategic operations partner — the second brain behind the CEO.
I’ve seen what happens when launches are built on content first and infrastructure never. The missed revenue. The manual chaos. The “that was close enough” debrief that never actually gets written.
This playbook is what I build with clients before every launch. I packaged it so you can use it without needing me in the room.
16
7
$27
By the end of this playbook…
Here’s what you’ll actually have built
A confirmed, tested checkout before a single piece of content goes out
Every system confirmed: email, delivery, CRM, follow-up — running automatically
Real data from your launch — conversion rate, email performance, what actually drove sales
A full launch timeline with real dates — not a rough idea of when things might happen
A task map that shows exactly what you’re doing and what could be delegated
A debrief document that means next launch starts with information, not guesswork
READY TO RUN IT RIGHT
Your next launch deserves a real
operations plan.
Six working documents. Ten swipe emails. One complete system for running
a launch that doesn’t depend on you holding it together manually.
$27 · Instant download
Use it for every launch going forward
Less chaos. More clarity. Let’s build.