ABOUT TRACEY SODT

I've been inside your business before.

Not yours specifically — but one exactly like it.

A coach generating real revenue, building fast, running launches on adrenaline and sheer will. A brilliant woman who built something that works, and is now quietly drowning in the backend of her own success.

I’ve been the person behind the scenes making it run. For 16 years.

The chaos you’re managing isn’t a you problem. It’s an infrastructure problem.

THE STRATEGIST

I’m Tracey Sodt.

Strategic operations consultant. The second brain behind the CEO.

I’ve set up the infrastructure behind telesummits, launches, membership sites, and funnels. I’ve built the email systems that kept clients from slipping through the cracks. I’ve walked into businesses where the founder was the only person who knew how anything worked — and I’ve changed that.

What I know after 16 years is this: the chaos you’re managing isn’t a you problem. It’s an infrastructure problem. And infrastructure problems are solvable — once someone actually diagnoses what’s broken instead of handing you another to-do list.

THE DIFFERENCE

Most operations support starts with: “What do you need done?”
I start with: “What’s actually costing you?”

WHY IT MATTERS

Diagnosis before build.

Most people who call themselves operations support are taking orders. They’re executing what you ask for — which means if you don’t know what to ask for, nothing actually changes.

I don’t work that way.

Before I build anything, I need to see the full picture. Six operational zones. One clear roadmap. No guesswork, no duct tape, no “let’s just try this and see.”

That’s what the Power Audit is — and it’s where every engagement begins.

16 YEARS IN

I’ve seen what happens when the backend breaks.

I’ve supported coaches and consultants through launches that should have run on autopilot but required the founder on call the entire week. I’ve seen CRM chaos that meant revenue was leaking through unanswered DMs. I’ve watched brilliant women leave money on the table because their onboarding was held together with email threads and good intentions.

I’ve also seen what happens on the other side. When the infrastructure is right, the CEO gets out of the weeds. She stops being the bottleneck in her own business. Launches stop feeling like emergencies. Clients get a consistent experience without her constant involvement.

That’s the transformation. And it’s available to you.

IF THIS IS YOU

You’re ready for this if:

    • You’re generating consistent revenue but working harder than you should be for it
    • Every launch feels like starting from scratch
    • You’re the only person who can answer a question in your own business
    • You’ve outgrown DIY but aren’t sure what “real” operations support actually looks like
    • You’re ready to invest in infrastructure, not another band-aid

You didn’t build this business to babysit it. And you don’t have to.  

If you’re ready for someone to come in, tell you the truth, and build the infrastructure your business actually needs — that’s exactly what I do.

“What sets Tracey apart is her consistency, availability, and how she prioritizes my needs. Don’t wait. Get Tracey in your business so you can do what you need to do to grow, serve, and align with your purpose work.”

— Stephanie Trager  |  stephanietrager.com